“The most stunning event of any kind, anywhere. Complex, fun, beautiful, inspirational.
Shaping culture and our reputation.”
Agency - TBA Group
Role - Creative Director
Experience Concept | Staging Design | Live Content Design | Contractor Management LX, AV + Production
Collaboration Partners - Something Global | Sweet + Chilli | Smarts
© TBA Plc
World Class Finals - Diageo
‘Culturally relevant, exciting and constantly evolving, that culminated in an awards celebration befitting the ‘World’s Best Bar tender’
Held over 3 days in Berlin, World Class’ 10th year edition evolved into more than a bar tending competition but a multichannel platform that connected with the most influential bartenders, industry professionals and media.
Used to shape trends and opinions within Global luxury drinks culture, the World Class finals where a live showcase that mixed Diageo’s reserve portfolio with the energy and eclectic diversity of the German capitol.
Creative Director for TBA as part of Diageo’s media and content partners creating the ‘live envelope’ for this flagship calendar event.
Defining environments, spaces and experiences that where designed for social channels, mixing an audience of experts, makers, competitors and influencers across an evolving program of sessions, broadcasts and competitions.
At Werk
A restored 1920’s electrical substation and former Techno Club in Berlin, E-Werk provided the perfect canvas to make the experience connect with the German edition of the flagship ‘World Class’ celebration.
Elevating the scale and character of the competition with techno inspired content cues and industrial luxe lounges provided the backdrop for over 1000+ attendees to celebrate 1 Global Winner.
