Hello.

I’m Alex Greenaway, a design-led creative director.

I started out drafting CAD... when the internet was new in 2000, and when I wish I’d bought more shares in Apple.

I began creatively consulting, founding Away Studio in 2007, and I’ve worked with a network of world-class collaborators. From teams of architects, artists, engineers, designers, technologists and content makers to develop, produce and distribute a diverse range of projects, experiences, campaigns, large scale live events, launches, installations, productions and interiors encompassing the widest of creative disciplines.

I’m always generating creative and technical ideas, with a hands on approach.

I am as comfortable using pens as I am drafting with modelling software to communicate dimensional thinking to bring concepts to life.

I’ve worked with talented folks across a diverse range of London’s leading design and experience studios, keeping busy at The Open Lab, Checkland Kindleysides and Imagination to name a few, and Im always open to something new.

Ive told stories for brands and organisations across the globe with expertise driven from a background in spatial design. This forms the basis for immersive story driven design; to bring to life memorable, content driven and theatrical experiences - that turn spaces into places.