“This is where racing dreams become reality. The path to every pole position, podium finish, race victory and championship begins inside these doors”
Client Red Bull Racing
Permanent Brand Experience
Agency - Velocity Experience
Role - Creative Director
Experience Concept | Spatial planning + User Journey mapping | Interior Design | Identity Design | Collections/artefact display detailing | Design management LX | AV + Scenic
© Velocity Experience
MK7 | Red Bull Racing
‘Presenting a racing origins story’.
Permanent 20,000 square feet experience, celebrating the journey and evolution of the Red Bull Racing team; their origins and the F1 championship highs and lows.
Creative director for Velocity Experience, defining with RBR technology partners integrated state of the art meeting and event systems to create a dynamic space, bringing money can’t buy stories and experiences to life for Red Bull Racing fans, guests and partnerships.
Racing in Residence
Taking the characteristics and design cues from MK7 and redesign their modular touring lounge. To allow up to 200 fans to connect via an up close and personal experience of the race weekend.
