Blue Label Bothy | Johnnie Walker

‘Realigning perceptions of luxury whisky with a story about rarity’

‘Bothy’ Noun; (Scotland) a small hut or cottage, especially for use as a mountain refuge serving as shelters for hikers and travellers.

Creating authentic, memorable social occasions, inspired by Scotland’s rarest hideaways and celebrating the rare story of the Johnnie Walker Blue Label whisky blend.

Scalable experience campaign developed to present a rare and remarkable whisky tasting experience, brought to life through; 

A luxury culinary story. A luxury Whisky experience tool-kit and an exp campaign strategy.

Curated to include some of the finest ingredients from the four corners of Scotland.